Marketing/ Public relations
Let’s break down social media and rebuild together. 知彼知己 Understanding platforms and their unique communities will unlock strategic channels across new media
Narratives that engage, celebrate, communicate, drive real world engagement, and develop business partnerships. Win with localization and authentic voice speaking directly to 人 ren REAL People.
What works in one place shouldn’t be copied and google translated. 我们是人为人服务 By the people for the people
Content creation for community mobilization- Online stories win real world objectives
frameworks that engage can be built to establish daily touch points by engaging community.
A sample week:
Monday: We start the week with a call to action: JCMINT Starts a fresh week we’re seeking artists who share, storytellers that care send us your work win a great perk (dinner, memorabilia, access to an event- DTC layer of immersion through participation)
Tuesday: Global Engagement: We’ve traveled around the world building communities of hope today we are going to tell the story of frolfing in Chengdu 成都 （next week we’ll cover running in Northern Mexico, in the course of this month we’ll have been around the globe join the ride)
Wednesday: Wuzzle: Not passive this word 8 letter word begins with an i and will be used for a password to open gates on this website (Thinking is engaging and when the answer is found rewards will abound)
Thursday: tbt Throw back Thursday provides a framework to reuse content and leverage nostalgia. Let’s remember our commitment above to engagement and add a layer (tbt Thursday Trivia) gamify the post and ensure the winner receives recognition or a prize. If we make this a ritual Thursday becomes Trivia night that followers seek all week
Friday: Community celebration the weekend is here how will we party? Highlight an event, song, food, that get’s the party started and invite the community to join in.
Saturday: Online to offline quest. Have we provided messaging that creates real world action? Saturday is a day of enjoyment. An NBA basketball star posts : I’m working on my 3 point shot today who will come out to join me? Post a picture add a # let’s play together
Sunday: Highlight the community and share a story amplifying community stories.
Weekly CTA shares month KPI
The hard work invested will be rewarded 天道酬勤