Why it matters? We’ll travel the world watch change unfurl. New games begin and together we’ll explore lifestyles change, brands follow the narrative (in this case Adidas China invests in participatory sports. In this first chapter we’ll take a look into the birth of disc golf in Chengdu China.
Narrative: Inventing a new game in lockdown
Community: Chengdu locals share secret course by world of mouth and play together
Business Development: Brands explore sponsorship for grassroots sports moving away from spectator titles
China experiences intense lockdowns and you find yourself unable to travel back home to the USA like you once did every summer
Our hero Stuck in Chengdu with not much to do
Walk outside to a hard to find empty lot
Builds the story of how Frolf was born in Covid Chengdu China. Click here for the story of Eric Gordon winning with fans globally